Last updated: 14.08.2025

Elad Shalev Digital Marketing Ltd., C.N. 515940484 (hereinafter: the “Company”), respects the privacy of users on the website it manages and operates at https://sortino.io (hereinafter: the “Website”).

Company’s Data Protection Officer (DPO):
Elad Shalev, Email: [email protected]

The information below is intended to help users understand the Company’s privacy policy.

This Privacy Policy clarifies to users (hereinafter: the “User” or “Users”) the sources from which the Company collects information about them on the Website, the purposes for which the Company collects the information, what information is collected about the Users, how the Company may use such information, and how the Company stores and handles it.

Providing information to the Company, whether verbally or in writing, depends on the User’s consent and will and does not arise from any legal obligation.

The information will be stored in the Company’s databases for the purposes set forth in this Privacy Policy. The Company may transfer information about Users, or part of it, to third parties as specified herein.

By using the Website or by providing information to the Company, the User agrees to the collection, storage (including in the cloud), processing, and transfer of the information, all as described in this Privacy Policy.


1. Contact Regarding Information

Any question regarding the information collected by the Company and the use of such information can be referred to the Website’s customer service or to the Company’s Data Protection Officer at the contact details above.

2. Sources of Information Collection

2.1. Through registration and use of the Website;
2.2. Through information provided by the User to the Company or received in connection with Website use;
2.3. Through information obtained by the Company from the internet.

3. Information Collected About Users

3.1. Personally Identifiable Information (PII):

  • Users may use the Website without providing identifying information.

  • If the User wishes to receive updates, information, advertisements, or direct marketing from the Company and/or third parties, the information requested and collected will include full name and contact details.

  • Any additional information the User chooses to provide will be stored in accordance with this Privacy Policy.

3.2. Non-identifiable Information:

  • During Website use, the Company collects non-identifiable information via technological means, including cookies.

  • Cookies are small text files stored on the User’s computer, allowing the collection of non-identifiable information.

  • Such information includes visited pages on the Website.

  • Users can block cookies through their browser settings, but doing so may affect Website services or quality.

  • The Website may contain links or banners to third-party sites that also use cookies. The Company is not responsible for those sites’ privacy practices.

  • The Company uses third-party analytical tools (including Google Analytics) to collect statistical data about Website use (e.g., number of visits, page views, IP address, session duration). These services are subject to the third parties’ privacy policies.

4. Purposes of Collecting Information

The Company collects information for the following purposes:

  • Direct marketing services;

  • Providing services or products offered by the Company or its partners;

  • Identification when contacting the Company;

  • Website functionality;

  • Website development and user experience improvement;

  • Technical support and handling complaints;

  • Improving service quality;

  • Contacting Users;

  • Research, analysis, statistics;

  • Conducting surveys;

  • Personalizing content;

  • Sending marketing communications (by the Company or third parties);

  • Legal defense and enforcement;

  • Compliance with applicable law;

  • Any additional purpose set forth herein.

5. Transfer of Information

  • Information may be shared with third parties as outlined in this Privacy Policy.

  • Transfers will include only relevant information, proportionate to the defined purpose.

  • Transfers may include:

    • Business partners;

    • Service providers (e.g., hosting, IT, legal, financial, marketing);

    • Public authorities (courts, regulators, law enforcement);

    • When required by court order or by law;

    • In disputes or legal proceedings;

    • In case of merger, acquisition, transfer of assets, or change of control;

    • To prevent harm to the Company, Users, or third parties.

  • The Company may also share anonymous or aggregated data.

  • Information may be transferred outside Israel to jurisdictions with different levels of privacy protection.

6. Data Security and Disclaimer

  • The Company applies industry-standard privacy and security measures, but online data transmission can never be fully secure.

  • The Company will not be liable for damages, losses, or expenses resulting from use of the Website or transfer of information.

7. Data Retention

The Company will retain information as long as necessary to fulfill the purposes stated in this Privacy Policy, unless longer retention is required by law.

8. User Rights

Users are entitled, under applicable law, to access their personal information. Users may request:

  • Correction or deletion;

  • Limitation of processing;

  • Data portability;

  • Withdrawal of consent for marketing purposes (including via unsubscribe links).

9. Information About Third Parties

If Users provide personal information about others, they must do so only after:

  • Informing the third party of this Privacy Policy; and

  • Obtaining any legally required consent for the collection, use, disclosure, and transfer of such information.

10. Miscellaneous

  • This Privacy Policy and use of the Website shall be governed by the laws of Israel.

  • Exclusive jurisdiction is vested in the courts of Tel Aviv – Jaffa.

  • The Company may amend this Privacy Policy from time to time. Please check the “Last Updated” date.

  • Users may not assign their rights under this Privacy Policy. The Company may transfer its rights or obligations to third parties without affecting Users’ rights.

    We value your privacy. By using our website, you agree to our use of cookies and our Privacy Policy.