Why AI Engines Verify Your Expertise From What Others Say About You – Not What You Say About Yourself – E-E-A-T Dilemma
For five years, B2B marketing teams have treated E-E-A-T like a checklist. Add author bios. Link to LinkedIn profiles. Throw some schema markup on the page. Mention credentials in the byline. Check the box. Move on. That approach is now officially obsolete. Not because E-E-A-T stopped mattering – but because it moved somewhere your website can’t reach.