No one scales B2B companies like we do
We manage hundreds of millions in ad spend for companies like Miro, Navan, GoCardless, Pleo, Yulife, and Descript – running campaigns that 10X revenue, cut CAC, and push companies to the limits of their growth.
Our specialty:
Taking what works, and pushing it to the edge of its potential.
Why B2B Companies Work With Us
Most agencies run campaigns.
we scale Companies
Fast, seamless onboarding for scale.
You’re added to a dedicated project board, we get access to all ad platforms, align on KPIs, and set up proper tracking (not vanity conversions, but true performance indicators that predict revenue). From there, you’re free to focus on your company while we handle everything else.
You’re added to a dedicated project board, we get access to all ad platforms, align on KPIs, and set up proper tracking (not vanity conversions, but true performance indicators that predict revenue). From there, you’re free to focus on your company while we handle everything else.
Independent execution
Once the foundations are set, you don’t need to keep feeding us creative, answering endless questions, or allocating your team’s time. We handle setup, management, creative, and optimization end to end — without pulling you in.
Creative that performs
Our in-house team produces record-breaking performance ads. We keep testing until we find the winners, and we do this at our own expense as part of the service.
Beyond the ads
While our core is media buying, we don’t work in a silo. We’ll flag funnel gaps, suggest better landing pages, and guide messaging. Because true performance comes from the full picture.
30%
Drop in CPA
4x
Increase in sales within
a year
10X
Increase in YouTube revenues
4x
Lower CAC across scaled campaigns
438%
More purchases
79%
Lower CPA in the first month of working together
+1600%
Increase in YouTube revenues
+32%
Increase in actual investors in the first month of IPO campaigns
+52%
more qualified leads in the first month
+70%
increase in paid app subscriptions in the very first month
30%
Campaigns ran on Google and Meta in a highly policy-restricted niche, where our premium creative made a significant impact on results
And many more: Navan, Yulife, Descript, GoCardless, Easyplant, Guardio…
From Our Partners
From Our Partners
“Our creative and paid strategy was completely transformed. In a traditional, crowded insurance market, we were pushed to be bolder and rethink how we show up creatively. The result was standout campaigns that not only differentiated us, but generated over £1M in pipeline from Meta – a channel that previously didn’t deliver for us.”
“The partnership has been groundbreaking for Premia Spine’s presence in the medical device education space. The expertise in strategic paid campaigns across multiple platforms, combined with deep-rooted SEO, has generated tremendous interest and fueled massive growth for our company over the years.”
“The work has been outstanding. Our sales have grown by multiples, and they’re a pleasure to work with. We’re happy.”
Who We Are
Sortino by Pareto Solutions is a performance marketing agency trusted by leading B2B and B2C companies worldwide.
We manage hundreds of millions in ad spend, produce top-performing in-house creatives, and consistently scale companies to the edge of their potential.
Our clients don’t stay with us because of contracts. They stay because no one else can beat our performance.
How It Works
Step 1 - Onboarding
Quick and smooth. We add you to your dedicated project board, get access to all ad platforms, align on KPIs, and implement true tracking.
Step 2 – Launch
Once creative and tracking are ready, campaigns go live. From there, we start running, gathering data, and pushing forward.
Step 3 – Scale
We continuously test, refine, and expand — more geos, more creative, more opportunities — until we bring you to the edge of your potential.
Sortino by Pareto Solutions is a performance marketing agency trusted by leading B2B and B2C companies worldwide.
Pricing
Our performance services start at $8,500, or 15% of ad spend, whichever is greater.
This is the minimum engagement. As spend scales, the percentage decreases.
Pricing isn’t one-size-fits-all. It depends on factors like the level and frequency of creative production, the current state of your campaigns and budgets, and whether you’re already proven and ready to scale, or at an earlier stage with strong potential that we’d bring into our growth division.
The base fee applies to accounts that don’t require constant premium creative production or heavy backend and funnel integrations. More complex requirements are scoped separately.
That’s why the best next step is a pilot, where we can scope what’s required and give you a clear plan tailored to your goals.
FAQs
Which companies is this a good fit for?
This is built for companies that are ready not just to scale paid acquisition, but to handle the scale operationally.
That means:
- A proven product or offer
- Margins that support growth
- The capacity to absorb a meaningful increase in demand
- Systems in place for sales, onboarding, fulfillment, or product usage
We’ve scaled companies by multiples before. When things work, volume increases fast.
The business needs to be ready for that.
How do you measure performance?
Before launching, we define true performance indicators that reflect real business impact.
We build an analysis system connected to backend data where possible, designed to:
- Optimize toward money-related outcomes
- Measure real growth and incremental uplift
- Avoid relying on last-click logic or platform-native reports alone
The goal is to understand whether paid activity is actually moving the business forward, not just producing nice reports.
What if revenue or backend data isn’t fully accessible?
When direct backend integration isn’t possible, we define alternative quality signals.
That can include:
- Qualification or scoring systems
- Value models based on historical and ongoing data
- Proxies that allow optimization toward expected value
We don’t start campaigns without a clear, agreed conversion signal that represents quality. No vague optimization. Only quality KPIs.
Do you handle creative, or do we need to?
We handle creative in-house.
We have an internal creative team that has produced premium performance ads for large brands across Meta, YouTube, and other digital platforms, as well as national TV campaigns in the US.
Creative is part of the performance system, not a separate service.
If we believe better creative will improve results, we produce and iterate on it quickly, at our expense.
This can include premium production, UGC formats, educational content, or whatever we believe will drive performance.
We have a new product or service. Is this relevant for us?
Possibly.
We have a Growth team that works with new products or services we believe have real potential to scale.
This only makes sense if there is already:
- A working product or service with a real, defensible USP (not a generic version of what already exists)
- A sales and delivery system that is already in place
- The capacity to handle volume and move fast if demand increases
If you think your product falls into this category, you’re welcome to reach out.
We’ll review it and tell you honestly whether it’s something we believe can scale and is worth testing with our Growth team.
See If Your Company Is a Fit for a Pilot
Submit your details to get an immediate email with our background, case studies, production examples, optimization methodology, and more. We’ll review your submission and send a proposal within 48 hours.
